The Business of Illustration as a Career

Instructor

Fernanda Cohen

Location

Digital Media Lab / Classroom

Dates

Saturdays April 5, 12, 19, 26 May 3, 10, 17, 24, 31

Registration Deadline

March 31

Times

11am-2pm

Member Price

$350

Non-Member Price

$350

By enrolling you verify you have read
and agree to our Edu Policy.

The Business of Illustration as a Career introduces students to the dynamic behind the illustration field and how to be a successful freelancer in it: from delivering a client's message and exploiting different markets, to self-promotion, contracts and licensing.

The goal of this course is to train students who already possess a background in marketing, advertising, illustration, graphic design or the visual arts in the finer points of using those skills to make a full time living. Topics covered will include the successful delivery of clients ideas, messages and concepts through illustration as well as how to solve the problems related to communicating specific ideas without words.

This course will also make distinctions between illustration and the fine arts, and what that means for the artist hoping to make a living from their work. We'll discuss how one might professionally communicate with an art director about their work, as well as how to effectively promote oneself and if everything goes well, draft a contract.

Students are expected to have a background in advertising, graphic design or fine arts , either academic or self-taught, in order to maximize the potential of the course. Students also must put time aside to do their homework, which is not optional. This course is taught by using a variety of instructional techniques, including weekly homework/projects, critique on the wall, lecture and guest speakers.

Fernanda Cohen is an illustrator and artist who lives in New York and works everywhere from LA to Argentina. She has done work for The New Yorker, the AARP, Flavorpill, MTV, The New York Times, and many others too numerous to mention. She is a recent recipient of the Society of Illustrators Silver Medal in both New York and LA. Her work can be seen at http://fernandacohen.com/

Aviva Michaelov Lecture, Q & A

Instructor

Fernanda Cohen / Aviva Michaelov

Location

Gallery

Date

Saturday April 26

Registration Deadline

April 25

Times

12:30pm

Member Price

$10

Non-Member Price

$10

By enrolling you verify you have read
and agree to our Edu Policy.

On April 26th at 12:30pm, New York Times Week in Review Art Director Aviva Michaelov will be giving a talk and answering questions as part of Fernanda Cohen's Business of Illustration class @ 3rd Ward. The talk will also be open to the public for a small $10 registration fee.

Aviva will be addressing issues facing those interested in using their illustration and fine art skills professionally. She will discuss how the different art departments at The New York Times work and what they look for when assigning illustration. She will touch on the preferences and stylistic inclinations of the Times as well as why the decision to use illustration instead of photography is made.

Her talk will conclude with a Q&A session.

If you are interested in illustration, advertising, art direction, or layout and graphic design, Aviva's talk will provide some insight into the operations of one of the world's biggest publishing powerhouses.

Seating is limited! Those interested in attending should enroll via PayPal using the button above or give us a call at 718.715.4961.