Sneak Peek // 3rd Ward’s Amazing New Store at the Dekalb Market

If you’ve been to the Dekalb Market, you may have noticed a mysterious container labeled SHOP BOX from 3rd Ward.

What is SHOP BOX? We’ll have more details to reveal soon, but here’s a bit of an inside scoop. It will be memorable in every way.

Design: The container itself is being transformed into a windowed showcase, with spinning, multi-level pedestals illuminated with video and a timed light program. 3rd Ward Member, Luke Schantz, programmed this techno-commerce-box with Arduino. (Luke has done a lot of interactive environment work with Blue Man Group, so that should give you an idea.)

Products: We searched far and wide for the most amazing American-made products. We’ll be selling everything from tools to gorgeous tables to plastic flamingos. Think high-design, hands-on, and delightful in every way.

Easy & Fun Buying: All SHOP BOX goods will be text-to-buy. No apps. No cashiers. You’ll be able to buy on-site or at home, and can share the code with friends. We like it because it’s easy, secure, and also pretty fun.

And this is just the beginning. SHOP BOX is just Phase 1 in a larger retail program. Pretty soon, 3rd Ward will be opening its own retail store. But we’ll save that for another blog post…

Plus, check out 3rd Ward’s farm plot at the Dekalb Market here.