The Revolution is Here // Leaving Hyper-Consumption for a Better Way of Working

Social Innovator, Rachel Botsman, is on a mission: to tell the world leaving a culture of getting/spending for a culture of collective good. She calls it "collaborative consumption", and it's a powerful movement that will define the future.

3rd Ward, of course, is carving our own path down this road. As Rachel says in this TED video:

I don't want the DVD, I want the movie is carries. I don't want a clunky answering machine, I want the message it saves. I don't want a CD, I want the music it plays. In other words, I don't want stuff, I want the needs or experiences it fulfills. This is fueling a massive shift from where usage trumps possessions -- or as Kevin Kelly, the editor of Wired magazine, puts it, "Where access is better than ownership."

There's lots to absorb in this video and much of it hits at the heart of what 3rd Ward is trying to achieve. Please watch and enjoy.