Email marketing is the most effective way to reach your customers, audiences, donors and constituents. During the workshop, we'll cover best practices for generating effective email campaigns. We'll take time to actually consider what you can do to grab your reader and move them to action. This includes strategies for creating effective copy and generating relevant content. We'll also brainstorm new ways to reach the people you want to reach and to use your email list more effectively. This will be a hands-on workshop, so if you have email templates, data or email lists, please bring them.

During the workshop, we'll be looking at Mailchimp's functionality (online email marketing software), though this workshop will also be useful to people who use online software like Constant Contact, Campaign Monitor, iPower, PatronMail or other email marketing software. Please bring your own laptop or a notepad.

Instructor
Jaki Levy founded Arrow Root Media, a new media production and consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil and Soundstreams. His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.

Enroll online here, or call 718-715-4961