Create Using Social Media
Facebook is now among the top three most visited sites in the world, which means people are now turning to social networks for news before they hit Yahoo, Google or other sites. Social networking sites have changed the ways we communicate and do business. However, Web 2.0 platforms were not only built for marketing and business. They were built for sharing and creating. This course will focus on how to leverage platforms like Twitter, Facebook and Flickr to create dialogue around your work, support your research, and build community. Many artists, non-profits and businesses are using these online publishing platforms to share their mission, values and process.
In this workshop, we'll look at a few case studies and use our time together to build specific online projects to support your work. We will also take time to look at specific features of social networks, which will help you build community and dialogue around your work.
Instructor
Jaki Levy founded Arrow Root Media, a new media production and consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil and Soundstreams. His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.
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