Business of Illustration

This two day workshop focuses on a combination of theory and studio work. The first third of each day starts with a lecture on the foundation of illustration, how to put a portfolio together, self-promotion, networking, illustration reps and the business of illustration. The rest of each class focuses on one single illustration assignment. Students work in-class, receiving feedback as they sketch and conceptualize, allowing them to understand the process involved in delivering a client’s idea clearly and successfuly. There is a group critique of the sketches and finished assignments, and a filmed interview with the instructor. Each student receives a copy of the interview for future reference. The goal of this workshop is to impart a deep and hands-on introduction to the illustration field, from both an artisticand a business perspective.

Instructor
Fernanda Cohen is an artist based in New York. Her drawings are mostly used commercially in advertising, merchandising, textile and editorial; and her personal drawings are also exhibited in solo and group exhibitions around the world. Her clientele includes The New Yorker, The New York Times, Continental Airlines, Cosmopolitan, Harvard Business Review, and The Gap among others. Fernanda is a faculty member of SVA and the vice president of the illustration conference ICON6; writes for American Illustration and runs a lecture series at the Society of Illustrators of New York. You can see her work at FernandaCohen.com

INTERESTED IN THIS COURSE?  LET US KNOW HERE.  
WE'LL TRY TO OFFER IT AGAIN SOON!